What’s it all for? 30 to 90 seconds – sometimes several 1-2 minute pieces – once we are on location, the set is lit, your staff have gone through grooming for the gents and make up for the ladies (or not if we in the field with your customers) we have a 20-30 minute conversation; nestled in that conversation is some usable stuff and then the gold jumps out.. it’s journalism, not scripts – you’re people and customers aren’t actors; don’t give them scripts, ask better questions that reveal answers you can share that support your sales and growth objectives.
